Corporate message

We do what we can everyday to put a smile on your face.

Mission Statement

What is the purpose of Kyowa?

To help our positive and independent customers with their own unique values.

What type of company is Kyowa?

We are a bright and cheerful company, and we always discuss things fully and thoroughly from the customer’s perspective.

What can Kyowa make into a reality?

Our mission is to improve the health and vitality of each customer and we do this through the use of state of the art technology and science.
With increased stamina gained through nutrition, rest and exercise, your hair, face and body will be looking their best.

4 Basic Principles

  • Corporate CultureThink from the customer’s perspective; be frank in your discussions; and act for yourself to do new things without fear of failure.
  • Important Value1We do what other companies do not or cannot do.
  • Important Value2A sustained important value for us is health, beauty, the environment, and taste.
  • Management StyleWe promote a close-knit management style without recourse to overmanagement.

Management Philosophy

  • We contribute to consumers and producers by developing products based on health, beauty, the environment, and fine taste, and then by commercializing and distributing these products.
  • Based on trust and mutual understanding, we will expand our network through collaboration and carry out transparent management with all participants.
  • We must not allow ourselves to be trapped in the past. We must frequently discuss and share knowledge, constantly reform, and strive to be a creative and precise organization with a quick response time.
  • We will be a company that uses our abilities to the utmost to allow our operations to grow and help our employees gain a prosperous life.